"US computer giant Apple agreed on Tuesday to deliver computers to customers at massive discounts after mistakenly offering them at bargain prices, according to a Taipei consumer watchdog. The error occurred last Friday when the company accidentally discounted a desktop computer and a server on the Education Apple Store's Taiwan website, with one on sale for a little over 40 percent of what it should have been.
Apple corrected the prices but not before over 41,500 units had been ordered by bargain-hunters, according to figures provided by the company to Taipei's consumer protection authorities.Apple did not specify the number of customers who will receive the products at the low prices.
The US company's response came after the city's government stepped in on Monday, threatening to slap a fine on Apple if it did not act on the dispute. "The company agreed to deliver products to customers,'' Yeh Ching-yuan, head of the Taipei city government's Law and Regulation Commission, told reporters.
"But only those who ordered the products and are eligible for Apple education pricing will be able to get the products at 19,999 Taiwan dollars (625 US) apiece,'' he said. Local media said Apple listed its Mac Mini at 19,999 Taiwan dollars, about 42 percent of its original price tag of 47,710 Taiwan dollars."
http://www.bangkokpost.com/breakingnews/18...nour-ad-mistake
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Apple's website makes big AD mistake - and pays for it
Started by Dick, Jul 28 2010 09:45 AM
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